PAYCE Vision for Platinum Luxury Apartments

Platinum a template for future urban design, says Brian Boyd : Managing Director of PAYCE Consolidated Limited

The sold-out Platinum development at Zetland has set a new standard in urban design, Managing Director of PAYCE Consolidated Limited Brian Boyd said.


PAYCE`s Vision for the Platinum Apartments

Platinum Apartments by PAYCE Consolidated Limited by Mr Brian boyd (Managing Director of PAYCE Consolidated Limited)

"This is one of the last pieces in the wonderful tapestry that is Zetland and it really does set a new standard," Mr Boyd said.

The fully sold-out complex – with its on-site health club complete with gym, spa, steam room and zen gardens is far cry from the original site uses.

Brian Boyd - Platinum by PAYCE from the ground up

The site has a colourful history – the lagoon and swamp on the site was drained in the early 1900s to create a racecourse that was privately owned and developed by Sir James John Joynton Smith who was a hotelier, racecourse and newspaper owner.

"When you look at the site today it is a far cry from its original uses including the car assembly plant which was there until the 1970s," Mr Boyd said.

Mr Boyd said the planning for the overall project was well thought out and residents will benefit from this into the future.

"There will be a lot more people living in an area that was once primarily industrial, but I think one of the great benefits of the site is that it is close to all amenities," Mr Boyd said

Platinum by PAYCE integrated with PAYCE`s East Village Retail and Commercial Renewal Complex

The final PAYCE development at Zetland – East Village will be the icing on the cake.

"East Village with its urban marketplace and marquee commercial tenants will be a key feature in the Zetland project," he said. "It really will give people the opportunity to live, shop and enjoy leisure time in close proximity to where they live," Mr Boyd said.


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  • Brian Boyd - Managing Director of PAYCE Consolidated Limited.
  • Platinum Apartments by PAYCE
  • Apartment Developer - PAYCE Consolidated Limited

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